The Associated Equipment Distributors (AED) used its annual advocacy day to urge the Government of Canada to make free and fair trade with the United States a top priority in the ongoing review of the Canada-United States-Mexico Agreement (CUSMA) and in renewed negotiations with Washington.
The association argued that an integrated North American economy works and that tariffs on either side of the border raise costs for farmers, contractors, miners and builders that Canada relies on to grow. AED said the equipment used to build Canada is built, sourced and serviced on both sides of the border, with many components crossing the border several times before a machine reaches a customer.
Brian P. McGuire, AED president and CEO, said every tariff imposed by Washington or Ottawa adds cost at each crossing. Those costs are paid by farmers, contractors and municipalities and ultimately by Canadian families, he said.
AED said it was disappointed in August that the two countries could not reach a trade agreement and has since increased advocacy on both sides of the border. In September, McGuire wrote to U.S. governors in states with significant exposure to Canadian trade, asking them to press for a return to the bargaining table. AED's U.S. members also met with more than 100 members of the U.S. House and Senate, and AED Canadian board member Brian Osterndorff recently presented the association's case to the Senate of Canada.
McGuire said the group's resolve remains strong and that equipment dealers and manufacturers in both countries agree free and fair trade is the best path to prosperity for the sectors they serve. AED said it aims to ensure Canadian decision-makers have the facts about what is at stake and to encourage efforts to bring both governments back to the table.
He also warned that when customers cannot count on stable prices and stable trade rules, they delay purchases. Those delays reduce work for technicians and hold back projects Canada needs, from housing to critical minerals to food production, according to McGuire.
Recommendations for Canada
AED outlined five recommendations for Canadian policymakers:
- Seek tariff certainty and sector-specific relief. The group called for exemptions and clarified tariff relief for the heavy equipment industry as part of CUSMA discussions and for all diplomatic channels to be used to prevent new tariffs on equipment and components.
- Avoid retaliation that targets equipment. AED said tariffs and retaliatory tariffs on industrial goods hit Canadian farmers, contractors and resource producers first. Any Canadian response should be carefully targeted and should not penalize the equipment Canadians use to build and produce, it said.
- Establish clear, predictable rules for critical components. Engine parts, safety electronics and other specialized inputs often have no practical alternative supplier outside North America, according to AED.
- Work with industry and labour. The association called for an assessment of the full impact of tariffs and for contingency measures that safeguard Canadian jobs and investment.
- Build resilience at home. AED recommended advancing critical infrastructure and supporting skilled trades training so Canadian industries can invest with confidence.
McGuire said the sectors governments rely on to build housing, develop critical minerals, strengthen energy security and feed Canadians all depend on reliable access to equipment and integrated North American supply chains. He described the equipment industry as an enabling industry and said it is ready to be a partner to government.