Packaging distributor Rajapack UK has changed its name to RAJA UK, aligning the UK business with the brand the RAJA Group uses across Europe. The Bedfordshire-based supplier said the change gives customers one recognisable name across the 19 European countries the group serves.
RAJA UK says it supplies more than 43,000 UK businesses and has supplied the UK market since 1998. It forms part of the RAJA Group, which was founded in France in 1954 by Rachel Marcovici and Janine Rocher; according to the announcement, the founders' first names gave the company its name. The UK operation is therefore moving from a country-specific trading name to the group name already used in its other European markets.
A free tool for peak planning
Alongside the rebrand, RAJA UK has launched a free tool called Prepare for Peak. It is designed to help businesses estimate what their busiest trading weeks will cost their packing operation, and what they could save, with the launch coming weeks before Black Friday on 27 November.
The tool works from industry benchmarks. Users select their sector to see how far orders typically rise at peak, based on figures that combine Office for National Statistics retail data with RAJA order data covering 2023 to 2025. They then enter their own operating figures, such as parcels handled per day and the number of people packing. Benchmarks drawn from official retail statistics and the distributor's own order history are intended to give businesses a sector-level starting point, which they then adjust to their own volumes.
RAJA UK describes the output as an illustrative estimate rather than a quote, so the figures depend on the industry a user selects and the inputs they supply. The tool is therefore presented as a planning aid rather than a priced offer for a specific business.
Service and range unchanged
Tom Rodda, managing director of RAJA UK, said the name had changed but what customers rely on had not, citing the same people, the same product range and the same next-day service. He said that with peak only weeks away, the free tool makes planning easier by putting a number on what the busiest weeks will cost.
For existing UK customers, the company frames the move as a change of identity rather than of supply, with its staff, product range and next-day service presented as carrying over to the new name.
RAJA UK points to Black Friday on 27 November as the trading event the tool is timed for, leaving businesses several weeks to model peak volumes, packing capacity and the associated costs before order levels climb.