The Vollrath Co. has named Fred Fritchen as director of national accounts. In the new role, Fritchen will lead the company’s strategic sales team and oversee its national account strategy.
Vollrath said Fritchen brings extensive experience in the foodservice industry. His background includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
Responsibilities
According to Vollrath, Fritchen’s work will center on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of the company’s customers. The company said the position combines account leadership with responsibility for its strategic sales approach.
The company also said the role is intended to support its strategic customer partnerships and its efforts to identify growth opportunities.
Larry Deutsch, senior director of sales, said in the release that Fritchen offers a combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch said that experience and leadership would be valuable as Vollrath continues to strengthen strategic customer partnerships and identify growth opportunities.
Vollrath also said Andrew Cronau recently joined the manufacturer. The company noted that Cronau participated in FER’s How To Spec Live in September.